The Medium is the Massage

I have a massive pile of books on my bedside table that I’ve been trying to get through for a while. I decided to start sumarising (if only for my own records) the general gist of each one as I get through them (and maybe some smaller bite sized thoughts as I go). First up;

The Medium is the Massage.
Marshall McLuhan/Quentin Fiore.

A book that explicates, through McLuhan’s writing and Quentin’s beautiful design, the historical importance of the ‘medium’ as a primary transcoder of information to our species.

ie. the cultural significance of the advent of the alphabet and the move from oral tradition to a written tradition and how that affected cultural psyche. But more specifically and important for his age, the affect on current culture of technologies of the electronic information age.

As the man himself proclaims “Societies have always been shaped more by the nature of the media with which people communicate than by the content of the communication.”

Marshall wrote his book in the era of Nixon and Kennedy but the importance has not been lost with the advent of the internet. His writing for me is that of a futurist. Written in 1967 and probably [imo] more relevant today than when it was written over 50 years ago.